Infinity motorcycles
Taking the brand further
Infinity Motorcycles is well established in its industry, but some brand evolution was needed. I introduced a new and bold heading to support Roboto for nav items and body copy.
Furthermore, the ‘Infinity line’ was introduced as a brand device to expand their visual system and bring the brand to life for use in menu items and signposts.
Develop an engaging experience
The slick new look needed a seamless user journey and flow, from entry to conversion. With nearly 1.5k products in motorcycle helmets alone, categorisation and filtering is key to finding the right product.
